I wanted to create a slogan and logo that were loud enough to grab attention but also had real meaning behind them. The brand is ACB — ALL COCK BABY, and it stands for Attitude, Confidence, and Believe. I wanted to build something that represented those three words — something that builds a mindset, moves you forward in life, and makes you mentally stronger.

There was a point in my life when adversity hit hard and life gave me a punch in the mouth I wasn’t ready for. I ended up losing my attitude, confidence, and belief in myself. I felt hopeless and empty. I watched people walk on me and over me, chasing their goals and dreams while I laid there. I had to give myself a real talk and tell myself that the only way to move forward and compete at a high level was to carry an Attitude, start wearing my Confidence, and damn well Believe in myself.

My brand is loud — with fun and an edge to it — but I always say, if the environment is loud enough, then you don’t have to tiptoe into every room you walk into in life. Sometimes, you can walk in beating your chest and just say: ALL COCK BABY!